Deepika Padukone is commencing her new self-care brand, 82°E which is suitable for all skin types. The products are made with Indian ingredients. The actor’s sole aim is to make skincare a part of our lives and adopt it as a routine.
The actress took to her Instagram and wrote, “Two years ago we set out to create a modern self-care brand that is born in India, for the world…”
Deepika posted a clip in which models are featured using the skin line products. Pronounced as Eighty-Two East, the name of the brand has been inspired from the meridian which goes in longitudinal direction defining the standard time.
During the brand launch, Deepika who is also the co-founder of the brand said, On the occasion of launching her very own self-care brand, Deepika, who is the co-founder of 82°E, said “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.”
The actor added, “The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
he launch of 82°E also marks Deepika’s foray into full-fledged entrepreneurship. The actor, producer, and mental health advocate, who started her NGO The Live Love Laugh Foundation some years ago, says she wants to support a holistic approach to self-care by using science to produce carefully crafted and clinically tested products for healthy, radiant skin.
Reacting to Deepika’s post, fans reacted, one commented “We will be buying! This looks so promising.” Another one commented, “Congratulations and time to elevate self-care.” Someone wrote, “It takes a lot of heart, courage and effort of many to create something new! Wish you more success.”
