In an attempt to raise funds for removal of plastic from the world’s oceans, adult website Pornhub has released a new film that’s been shot on a litter-filled beach.
That’s right, one of the world’s most infamous adult websites – Pornhub, has come up with an excellent marketing strategy to improve the sad state of affairs we’re witnessing on planet Earth.
The company has started an initiative called ‘The Dirtiest Porn Ever’ campaign, a video starring a couple engaging in sexual activity on one of the world’s most polluted beaches.
How Does The Campaign Work?
For every view that the video gets, Pornhub will make a donation to Ocean Polymers, a non-profit organization that collects and processes plastic from the world’s oceans.
And given the fact that Pornhub has an average of 40 million visitors streaming to its content daily, the marketing gimmick can actually prove to be a great success.
In a statement, the vice president of Pornhub, Corey Price, said:
“As of today, 12.7 million tons of plastic can be found within the depths of our oceans. What’s perhaps even more shocking, is that scientists predict that there will be more plastic than fish within our oceans in only 30 years.
Ocean pollution has grown to become one of the most significant global issues of our lifetime, and it’s only getting worse. That’s why it’s imperative that we use our platform to raise awareness and inspire change – not just for the time being but for generations to come. We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be.”
