Austin Richard Post was just 14 when he used a rap name generator and got the name “Post Malone.” This name stuck and would eventually become famous worldwide. Post Malone’s love for music came from his dad, Richard Post, who used to be a DJ. His dad taught him a lot about different kinds of music and encouraged him to pursue his passion. Post Malone once shared in an interview how his dad was always playing different music genres like folk, funk, and rap, which inspired him to start playing the guitar and writing his songs.
Post Malone took his First Steps in Music
At 16, Post Malone made his first mixtape called Young and After Them Riches using a simple audio editor called Audacity. He shared this mixtape with his classmates at Grapevine High School, and they were so impressed they voted him “Most Likely to Become Famous.”After high school, Post Malone tried to juggle college, a job at Chicken Express, and his music. He eventually dropped out of Tarrant County College to focus on music full-time. He then moved to Los Angeles with his friend Jason Probst, a professional game streamer.
Malone’s Big Break with “White Iverson”
Post Malone’s big break came when he recorded the song “White Iverson,” which quickly went viral, getting a million views in just one month. This success caught the attention of many record labels and famous artists like Wiz Khalifa and Mac Miller. He even performed at Kylie Jenner’s 18th birthday party, where he met Kanye West, who later worked with him on the song “Fade.”
Post Malone also became friends with Justin Bieber, who invited him on his Purpose World Tour. He made his first TV appearance performing “Go Flex” on Jimmy Kimmel Live! and signed a recording contract with Republic Records in 2015.
Post released a mixtape called August 26, in May 2016, featuring several guest artists. Although his debut album was delayed, it eventually came out on December 9, 2016. The album, Stoney, was a hit, especially the single “Congratulations,” which reached the top 10 on the Billboard Hot 100 and sold over five million copies in the U.S.His next big hit was “Rockstar” from his second album Beerbongs & Bentleys, which topped the Billboard Hot 100.
Album Sales and Earnings on Streaming Platforms
Post Malone has sold over 20 million albums worldwide, with 14.8 million in the U.S. His three albums Stoney, Beerbongs & Bentleys, and Hollywood’s Bleeding have earned multiple Platinum certifications. On streaming platforms like Spotify and YouTube, Post Malone is incredibly popular. His songs have been streamed 43.5 billion times on Spotify and 16.47 billion times on YouTube. This has earned him over $120 million from these platforms in eight years.
Successful Tours
In his eight-year career Post Malone has completed five tours. His Beerbongs & Bentleys tour alone generated $61 million. His Runaway Tour and Twelve Carat Tour also brought in significant revenue, earning $93 million from 63 shows. On average, he earns about $500,000 per concert, which is around $125 million from over 250 concerts.
Business Ventures, Endorsements and Real Estate
Malone’s fame and success have led to various brand collaborations. He has partnered with Bud Light, Doritos, HyperX, Madrinas Coffee, and Postmates, among others. His collaboration with Crocs resulted in several popular product lines. A passionate gamer, Post Malone became a co-owner of Envy Gaming, a large esports group in Texas. He also launched his French rosé wine, Maison No. 9, which sold out quickly. In 2019, Post Malone lived in a $26 million rental mansion in Beverly Hills. Later, he bought a large estate in Utah for $3 million, designed to look like an apocalypse bunker. This estate has many amenities, including a recording studio and bunk beds for friends.
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