After adopting all the marketing and promotional techniques in the last three films ‘Bunty Aur Babli 2’, ‘Jayeshbhai Jordaar’ and ‘Samrat Prithviraj’, Yash Raj Films now treats the audience with some or the other day with shocking news before the release of their next film ‘Shamshera’. It started with intentionally ‘leaking’ the poster of the first film. Then, the film’s poster was ‘officially’ released along with a video made with Ranbir Kapoor’s fans and now two days before the film’s trailer release function, its 81-second ‘teaser’ was also ‘Surprise’ without any prior notice. ‘ As is in front of the audience. Meanwhile, information has been received that the trailer of the film ‘Shamshera’ will not be released in Yash Raj Studios. On Friday, there is also a function of Ranveer Singh at Yash Raj Studios and also the IMAX trailer of ‘Shamshera’.
Ranbir Kapoor not to repeat mistakes
Yash Raj Films has suffered the biggest setback of the year in the film ‘Jayeshbhai Jordaar’. The way Hindi cinema’s hero Ranveer Singh was introduced in the trailer launch of this film, he branded a good, social, and family ‘Govinda type film’ but the family audience turned away from the film due to this. From the release of the trailer to the release of the film, after this, all the masquerades that Ranveer Singh made became so ‘viral’ that people come till the release date of the film, all these free videos on social media, news channels, mobile apps, etc. Fans got ‘bored’ just after seeing it. After this, people did not feel like seeing Ranveer Singh on-screen by paying money. Before the release of the film ‘Shamshera’, Ranbir Kapoor does not want to repeat these mistakes.
A similar mess happened with Yash Raj Films’ picture ‘Samrat Prithviraj’, which was released just before the film ‘Shamshera’. Its team cut the first trailer of the film in such a way that the mood of the people waiting for the film got spoiled. People believed that after this the edit on the lyrics of the song ‘Har Bol’ should have been the first trailer of the film. But by then the film had suffered. After this, the stars of the film again repeated the mistake of ‘Jayeshbhai Jordaar’. He traveled daily in more than half the country. Every day, he was seen somewhere so much that there was no desire to see the stars coming till the film, seeing money on the screen. Ranbir Kapoor has been a cautious person in this matter. He was not present at the trailer release function of ‘Brahmastra’. The trailer of ‘Shamshera’ is to be released in three cities and where he will be present, is not clear yet.
Shamshera Trailer to be released in IMAX Theater
If reports are to be believed, one of the good things that are happening in the trailer of the film ‘Shamshera’ is that it is not being launched at Yash Raj Studios. For any function at Yash Raj Studios, the media has to go through so many layers of security that at times, half the enthusiasm cools down when they reach the main venue. Apart from this, there is no guarantee that Yash Raj Studios will host visitors by invitation. Due to this, the trailer of the film ‘Shamshera’ is being released in an IMAX theater in Malad West. Will the trailer be shown to all the media at once, or batch-wise, the work is still going on.
The story of dacoits ‘Shamshera’
Ahead of Friday’s trailer release, Yash Raj Films released the teaser of the film ‘Shamshera’ on Wednesday. This shows that the story is of a robber. Seeing the teaser, one remembers the most famous game of ‘Sultana Daku’, which took place in the villages till thirty-forty years ago. The havoc of the bandits of Chambal has been there till after Phoolan. Ram Babu Gadaria may be considered to be the last dacoit of Chambal, but the reward of seven lakh rupees still remains on Babuli Kol. Amidst these tales, an entire generation of directors who read English comics, Gita in English, and mythology written in English have been created. This generation’s first attempt to peep into the world of dacoits is ‘Shamshera’. Costumes like ‘Thugs of Hindostan’ are seen in its teaser. ‘Emperor Prithviraj’ Looks like special effects. The sets are also similar to these two films. And the tadka is seen in ‘KGF 2’. There is only one thing that separates the teaser of ‘Shamshera’ and that is Ranbir Kapoor. The trailer of the film is to come in two days, let’s wait.
