Hello friends, in today’s article we have brought for you Mango Flavor Pulse Candy’s Motivational Success Story which is most liked in India today as raw mango flavored candy. Nowadays it has become so popular that anyone who has tasted it once, cannot keep himself away from eating it again. Let’s go into full detail about Pulse Candy’s Success Story.
How it started
Pulse Candy was started in the year 2015 by DS Group in India which was founded in the year 1929. This company has been occupying the Indian market for more than 80 years and it is not known how many products like tobacco, spices, mouth freshener, pass pass, chingles, tuberose and baba ilaaychi have come in their market till now.
However, in the last few years, the challenges have increased due to new brands constantly appearing in the Indian market, so the company decided to launch Candy as a new product to maintain its identity, for which a market research was started in which, It was found that Indians prefer to eat mostly mango and raw mango products and about 50 percent of the candy market was based on mango products. The company then tried to give the initial part of the candy a new taste by adding a salty powder in the middle with the mango flavor.
Pulse Candy’s Success Story
Work on the concept of Mango Flavor Pulse Candy by DS Group started in the year 2013 and almost two years later in the year 2015 it was launched in the market from Gujarat. A state of India where people liked it so much that soon its supply was full. Started in India for which the company soon entered into agreements with several other manufacturing units to meet the growing demand in the country. Gradually the taste of it got into the mouths of the people so much that they started buying a handful of pulse candies and whole packs.
Promotions And Advertising
DS Group decided not to do any promotion for the promotion of Mango Flavor Pulse Candy. They just paid great attention to its packaging to grab the attention of the customers Launched in the villages.
With the launch, due to its taste, people started promoting it by telling each other whether it was a friend or a relative about candy, which is very unique for any company to launch any new product. There will be a way in which ordinary customers will meet each other to promote any new product At the same time people started making videos, advertisements, comedy videos and even short films for Pulse.
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