In their flagship campaign, #YogaSeHiHoga, Nickelodeon India and the Ayush Ministry of India have collaborated for the fourth year in a row to inform and motivate young people about the many advantages of yoga.
At the largest yoga festival in the nation, held in Jabalpur, the renowned yoga duet Motu-Patlu, magic cartoon Rudra, and the newest alien in town Abhimanyu were all spotted promoting a healthy lifestyle as part of the campaign. With Jagdeep Dhankhar, India’s vice president, Shivraj Singh Chouhan, the chief minister of Madhya Pradesh, and other dignitaries, the cartoons were spotted doing yoga poses.
Kavita Garg, Joint Secretary, Ministry of Ayush averred, “The Ayush Ministry has always supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives and inculcate in them healthy habits. #YogaSeHiHoga initiative aims to introduce yoga as a regular part of children’s lives, capturing their attention from a young age through beloved characters like Motu & Patlu, and we eagerly anticipate further endeavors to engage our future generation.”
Nicktoons, who performed at the major event at Garrison Ground in front of 150,000 people, made yoga entertaining and interesting for the kids in attendance with their contagious enthusiasm and playful spirit.
In a special video greeting to the attendees at the occasion, Prime Minister Narendra Modi discussed the benefits and ideals of practising yoga. Together, the Nicktoons not only shared the benefits of yoga but also helped attendees develop mindfulness and self-awareness.
